Jet Reports, developers of the most widely used reporting and analytics solutions for Microsoft Dynamics ERP, announces that effective today, their new corporate brand name will be Jet Global Data Technologies.
The upgrade in branding comes during a time of rapid change for both Jet Reports and the ERP market as a whole.
“The speed of development in technology isn’t slowing down,” says Joe Little, CEO of the new Jet Global. “as Microsoft pushes technology advancements, we push along with them. With the launch of Dynamics 365 and our continued jump into the cloud, it was clear that our product lineup went far beyond reporting. For years, we’ve helped people with their analytics, data management, and report portability, but that message was increasingly lost as we grew beyond our core reporting focus. Moreover, with the introduction of our new Jet Budgets product, we thought the time for re-invention was now.”
The Jet Reports name isn’t going away entirely, however.
The 219,150 users of Jet Reports will experience the same level of service and even more features and functionality now than ever before, and there will be no significant changes to the way Jet Global conducts business with its global partners and customers. Products are being enhanced and reimagined, and while there is no main product sunsetting on the horizon, a new product lineup is being rolled out to coincide with the rebranding.
“The market may have been stagnant around us for a few years because our products work so well, they almost forget we’re here,” says George Brown, VP of Sales and Marketing for Jet Global. “We started to look at who we are and what we want to do for our customers and realized that the Jet Reports name was selling our mission short. Our mission has always been to help customers access their data to make decisions that drive better business outcomes, and we do that with more than reporting. The rebrand was a huge undertaking for the entire team here, and we really considered what we wanted it to say about us. We realized that we love the Jet moniker, but felt limited by the reports component from a core delivery perspective. With the new Jet Global branding, we’re best able to help people understand how we can help them with total data access.”
Jet Global hopes the new company name and product branding will help more customers realize their data potential sooner and have a clearer understanding of how to make their Microsoft Dynamics ERP data work for them.
After 16 years of delivering unparalleled access to data through fast and flexible reporting and business analytics solutions that are cost-effective, provide rapid time-to-value, and are built specifically for the needs of Microsoft Dynamics ERP users, Jet Reports officially becomes Jet Global. With a renewed focus on the end-user, Jet Global promises to usher in the era of total data access on a global scale.